This fall we produced and created images for The College Board‘s social media campaign ads. We created happy and engaging lifestyle images of students, at school Production took a few weeks, a good part of which had to do with casting, location scouting and logistics, all handled in-house with a bunch of help from my wardrobe stylist Amy Auslander. Budget was decent though not lavish by far. Weaning the client off royalty free stock, the pricing had to be competitive yet there was allowance for images more unique following a shot list. Comparison wasn’t linear scale but there was some relationship. Talent could have been astronomical so it required using “real people.” There are always trade offs as such. I’m fine working with un-seasoned talent but it’s a different ballgame. More talking/directing and lower throughput. There’s a reason good talent isn’t cheap! Still, it was a great bunch of kids, they were enthusiastic, some surprisingly stellar in front of the camera and petty much wore me out for the day.
The shoot took place in Queens NY, we rented a bunch of gear from Root, a big cargo/passenger van to move a good portion of the crew and loaded into a rented high school on a Saturday. Weather wasn’t stellar but then a little rain is much better than a lot.. and maybe better than a bright sunny day in some respect. Hair and Makeup by Jerry and Sophie.
Takeaways… after wrap, don’t eat the rest of the pizza. Orange juice is great when you’re going to be directing talent 10 hours, digital tech is good, very very good!
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